Properties =
- Produced from 100% recycled pulp from egg cartons.
- Packaging eliminates any need for extra protection (i.e. from tissue paper) as the container molds around the shoes.
- Shoes are able to be stacked as the containers are automatically reinforced due to the tightly molded packaging.
- Newton Runners pad out the shoes with usable products like socks and bags, contributing a secondary purpose to the packaging style.
- The packaging however potentially requires some visual improvements as although the shoes are bright, the container in which they sit isn't exactly inviting.
Omni Clip:
Properties =
- Made of 100% recycled PETG materials, thus implying that it can be either reused or recycled.
- Due to a very simplistic design, it automatically eliminates the need of elements such as shoe boxes, tissue paper, plastic bags etc.
- The packaging has multiple uses, such as maintaining the quality of the shoes that you purchase, air is allowed to flow freely around the shoes, thus retaining their condition...making them last longer.
- Made a reduction in production costs, enables people to physically see the shoes better (instead of them being shoved in a box).
- It produces 11-12 times less rubbish than the average shoe box - environmentally friendly.
- Innovative design however, it would be increasingly difficult to stack these, they would need to be hung instead of stacked.
Puma's 'Clever Little Bag':
Properties =
- Made from recycled polypropylene and is designed to be reusable - secondary use.
- The bags primary use is to act as a top for the box, thus, holding the shoes in place.
- Puma's design contributed a substantial amount of savings, these included...
- 8,500 million tons of paper was saved, resultant of them utilising 65% less cardboard in their packaging.
- 20 million megajoules of energy saved.
- Reduction of 1 million liters of water.
- Reduction of carbon dioxide by 10,000 tons.
- Puma's packaging is a remarkable example of how a product can be adapted to produce a larger amount of benefits to the environment whilst maintaining a visually successful design that additionally benefits the consumer.
Timberland 'Earthkeepers':
Properties =
- Made from 100% recycled materials (i.e. cardboard).
- Earthkeepers shoe box possesses elements which are fold-able, thus enabling easier storage whilst promoting re-usability.
- Incorporates a simplistic design that is both rustic and elegant, once again advertising it's re-usability and it's environmental benefits.
- The packaging is smart and withholds a secondary use as a carrying case, making it desirable and innovative.
http://www.trendhunter.com/trends/timberland-earthkeepers-shoebox
My Concept and Supporting Designs:
My concept is that the shoe/boot box can be swiftly adapted to form a shoe stand which can be utilised either within shops in which they are sold or at home by the consumer. The shoe box obtains the form of a triangle as I believe that this utilises the maximum amount of space physically possible (in comparison to a regular rectangular shoe box) thus contributing a decreasing in materials required in manufacturing it whilst additionally reducing the cost of production (see sketchbook for further explanation).
My concept is that the shoe/boot box can be swiftly adapted to form a shoe stand which can be utilised either within shops in which they are sold or at home by the consumer. The shoe box obtains the form of a triangle as I believe that this utilises the maximum amount of space physically possible (in comparison to a regular rectangular shoe box) thus contributing a decreasing in materials required in manufacturing it whilst additionally reducing the cost of production (see sketchbook for further explanation).
The triangular concept was inspired by research on ARCADIA's tea bags (see the 'Research on Renewable Materials/Natural Packaging blog post) which consists of 4 mini triangles that fit together to create a larger pyramid.
(ARCADIA's Tea Bags)
By making the shoe boxes triangular you are able to make the product not only easy to stack but additionally simple to transport as they are resultantly able to be fitted together to when transportation is required (see sketchbook for suppporting diagram).
(Diagrams of the interlocking shoe boxes and the shoe boxes stacked - see sketchbook)
The visual design utilises a small quantity of renewable ink with green, blue and black being the only colours displayed on the packaging, the writing is presented in the font 'Gabriola' and in the colour green, both of these title elements, combined with the slogan 'Green Walkers' emphasises the packagings environmental focus.
(Front face Design - front of shoe box)
(Green Walkers Design Close-Up) 
Located on the side of the box (one the left side of the handle) is the small statement 'Re-use Me', (again in 'Gabriola font' and in the colour green) it possesses the aim of prompting the consumer to notice the products reusability, additionally, (on the right side of the handle) are two small black foot prints however these are merely for simplistic decoration.
(Front view of the shoe box holding the shoes - you can see the side features)
(Close-up of the side features on the shoe box)
(The 'Gabriola font that the slogan Re-use Me will be written in) Finally, the inside of the box the 'Re-thinking Design' slogan supported by a miniature world advertises the potential of innovative green design, a design that is readily available for other companies to utilise on their packaging as a way of promoting their renewable/environmentally friendly policies and concerns. The box would be constructed from 100% recycled cardboard or paperboard thus making it lightweight, furthermore it's earthy natural colour contributes a beautifully natural main colour implying that the shoe box would not require any 'background' colour.
(Front view of the design and the overall shoe box without the shoes - the draw string is no longer part of the design as you will later see in the main drawing further down this blog post it's been adapted to a side handle)
(Close-up of the design)
Screenshots of the current designs in my Sketchbook =
(Page 1)
(Page 2)
(Page 3)
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