Task 2 PDF

GDES3003 Green Graphic Design

Task 02
Sourcing a You Tube Video
(Sustainable Design Across Disciplines) Related

Now we’ve looked at two of the key issues in this area (Climate Change and Oil), we want you to identify and research around a YouTube video [or Vimeo etc] that deals with sustainability related to ONE of the linked disciplines (below). Once you’re happy with your choice, refer to the 14 points introduced in the eco-designer’s manifesto.. (at the bottom of this doc)

• Sustainable Architecture (Think Kevin McCloud?)
• Vegetable Ink printing (Already mentioned Seacourts?)
• Sustainable/ multi-use packaging (Nike..?)
• Sustainable 3D Furniture/Product Design
• Sustainable/natural food and drink packaging.

1. Note down (where applicable) which of the 14 points of the ‘Eco Design Manifesto’ your choice of video potentially relates to and WHY you think this is the case.
2. We’ll need a minimum of 6 points discussed per person.
3. Ideally this video should appear on your research blog along with the points you write about.

NEXT SESSION
You’ll discuss your findings in learning teams next session, we’ll get the teams to decide on 2 to 3 of these per team to show up on the big screen and discuss the associated notes further.

Introducing... The Eco-Design Manifesto

(From 'The Eco-Design Handbook' - Alistair Faud-Luke – copies in UW library). We'll be revisiting these points again - especially when it comes to solutions to your briefs etc. Not all are completely achievable with print and packaging designs but most are relevant to packaging designs - adding to any experiences of that area you may already have.

Today's designer has a powerful array of tools to assist him/her to meet the challenge of reducing environmental impacts at the design stage, such as checklists, impact matrices, lifecycle inventory (LCI), and lifecycle analysis software (LCA).

The thoughtful designer of the 21st Century will design with integrity, sensitivity and compassion. He/she will design products/materials/service products (i.e. print + pakaging designs) that are sustainable, i.e they serve human needs without depleting natural and manmade resources, without damage to the carrying capacity of ecosystems and without restricting the options available for present and future generations. An eco-concious designer will need to consider the following:

1. Design to satisfy real needs as opposed to transient, fashionable or market-driven needs.

2. Design to minimise the ecological footprint of the product/material/service product, i.e. reduce resource consumption, including energy and water.

3. Design to harness solar income (sun, wind, water or sea power) rather than use non renewable nature capital such as fossil fuels.

4. Design to enable the separation of components of the product/material or service product at the end of life in order to encourage recycling or reuse of materials and/or components.

5. Design to exclude the use of substances toxic or hazardous to human and other forms of life at all stages of the product/material/service product's lifecycle.

6. Design to engender maximum benefits to the intended audience and to educate the client and the user and thereby create a more equable future.

7. Design to use locally available materials and resources wherever possible (thinking globally but acting locally).

8. Design to exclude innovation lethargy by re-examining original assumptions behind existing concepts and products/materials/service products.

9. Design to dematerialise products into services wherever feasible.

10. Design to maximise a product/material/service product's benefits to communities.

11. Design to encourage modularity in design to permit sequential purchases, as needs require and funds permit, to facilitate repair/reuse and to improve functionality.

12. Design to foster debate and challenge the status quo surrounding existing products/materials/ service products.

13. Publish eco-pluralistic designs in the public domain for everyone's benefit, especially those designs that commerce will not manufacture.

14. Design to create more sustainable products/materials/service products for a more sustainable future.

Andy Stevenson, 2015