Nike Research

Nike Strategy - “THERE IS NO FINISH LINE FOR ENVIRONMENTAL EFFORTS – WE CAN ALWAYS GO FURTHER”

In 1995 Nike introduced a new trainer box that was 100% recyclable.

Constructed from corrugated cardboard, this was the single largest material that the Company purchased, and accounted for nearly half of all Nike packaging. To reduce both cost and waste Nike’s Designers went back to the drawing board with the challenge to engineer a new box which used less materials and would be both recycled, recyclable, lighter in weight, constructed from less material and stronger
With the launch of the new box in 2011, Nike has estimated an annual saving of 200,000 trees or 12,000 metric tons of cardboard.





Visit the following websites to learn more of Nike’s Green thinking –

http://www.nikebiz.com/crreport/content/environment/4-7-0-case-study-rethink-the-box.php

http://www.businesstoday-eg.com/case-studies/case-studies/the-swoosh-goes-green-environment-sustainability-proposal-by-nike.html

http://www.nikebiz.com/crreport/content/environment/4-7-0-case-study-rethink-the-box.php