Initial Ideas Spiderdiagram

(Spiderdiagram - see sketchbook) 

I chose to convey my initial/instinctive response to the brief through a 'spiderdiagram' as I find this method of producing alternative ideas highly effective, additionally its layout provides an uncomplicated way of following specific thought processes thus making it easier to locate favourate concepts and potential design features.

The spiderdiagram enabled me to establish 3 specific design ideas which are presented below, in order of preferance, with a brief bullet-pointed description identifying its secondary use, its key features and how it works...

1) The Liquid Container - (My 3rd Idea, Favourite Idea)

• Shape - Cylindrical.
• Made From - Biodegradable Plastic.
• When Utilised Initially as Packaging (Primary Purpose) - Holds each individual bottle seperately to avoid the bottles crashing into each other during transportation. 
• Secondary Purpose -You remove the bottle, open it and it acts as a 'glass' and you can drink directly from the packaging. It also promotes renewability through regrowth.

This is my favourite concept as it encompasses a secondary purpose that not only can be utilised on an everyday basis, to put it briefly, it physically relates appropriately to the product. Additionally, it utilises 100% of the packaging within its secondary use, which, when its discarded enables the Earth to break it down, thus, reinforcing a natural life cycle. As the product biodegrades it automatically plants apple seeds that are within the biodegradable plastic which will make the consumer feel as if they are giving something back to the environment. I feel that this withholds the most potential for a successful multi-use packaging that is both elegant and practically functional, currently it is the one concept that excites me the most.

2) The Tray - (My 2nd Idea, 2nd Favourite Idea)

• Shape - Rectangular/Square. 
• Made From - 100% Recycled Cardboard. 
• When Utilised Initially as Packaging (Primary Purpose) - Stores all 6 bottles in one piece of packaging, has a cut out window either side of the box to elegantly display the bottles labels.
• Secondary Purpose - Top of the box is removed (splits into plates), part of the sides fold down to provide small shelves for things like lemon and lime wedges etc (goes with the drink), the windows are the handles to carry the tray. 

This is my 2nd favourite concept as it does somewhat relate to the product being sold (i.e. utilising the tray to carry the drinks over to your friends on a hot summers day), similarly to the Liquid Container idea it advertises the possibility of green thinking, highlighting just one of a diverse range of ways in which you can manipulate elements such as packaging to have secondary uses.

3) 'The Bag for Life' - (My 1st Idea, 3rd/Least Favourite Idea)

•  Shape - Square (the average box/bag shape). 
• Made From - 100% Recycled Cardboard and Hessiun. 
• When Utilised Initially as Packaging (Primary Purpose) - Stores all 6 bottles together, has an interlocking cardboard structure that holds each bottle in place, the outer box packaging has a window cut out which advertises the bags simple yet elegant design. The handles of the bag fit through 2 openings in the box enabling the consumer to carry the product and its contents with ease.
• Secondary Purpose - The outer box packaging is removed and discarded along with the inner cardboard bottle seperator, the hessiun bag can then be reused elsewhere, reducing the consumers reliance on plastic carrier bags when out shopping. 

This is my 3rd/least favourite idea out of my top 3 concepts as it doesn't utilise the entirity of the packaging, additionally, when researching it is prominent that the 'Bag for Life' has already been incorporated into the shopping community through large companies such as Tesco. Acknowledging this factor, I resultantly feel that if I was to proceed with this concept, I wouldn't be 'expanding' or 'exploring' the potential of this brief.