- London Bio-Packaging = "Founded in 2005 London Bio Packaging is the original & leading supplier of compostable and recycled packaging to the food and catering industry. We design, develop and supply a wide range of sustainable food and drinks packaging. The products are sustainable in 3 key ways:
- Made from renewable or recycled resources.
- Lower carbon footprint.
- Can be composted or recycled after use." (http://www.londonbiopackaging.com/).
(London Bio Packaging Logo)
(Example of a sustainable cup produced by London Bio Packaging)
- Wrap = "Our vision is a world in which resources are used sustainably. Our mission is to accelerate the move to a sustainable resource-efficient economy through re-inventing how we design, produce and sell products, re-thinking how we use and consume products, and re-defining what is possible through recycling and re-use." (http://www.wrap.org.uk/content/about-us).
(Wrap Logo)
- Incpen = "Incpen is a research organisation which draws together an influential group of companies who share a vision of the future where all production, distribution and consumption contribute to a truly sustainable society." (http://www.incpen.org/#).
(Incpen Logo)
- Original Unverpackt (Berlin Supermarket that features no food packaging) = "It works like this. You bring your own containers and have those weighed. Berlin-based supermarket Original Unverpackt labels your containers. You shop. When you get to the till, the weight of your containers is subtracted and you pay for the net weight of your groceries. The label is designed to survive a few washings so you can come back and skip the weighing process for a while. Founders Sara Wolf and Milena Glimbovski say there's a rising demand for products and services that deal with sustainability and that people demand alternatives to the 'lavish' handling of our resources. "Here, the customer only takes what they need," says Wolf and Glimbovski ahead of the launch of their Berlin-Kreuzberg shop. "We'd like to offer an alternative way of shopping - one where we offer everything you need but you won't find hundreds of different types of body lotion or olive oil." (http://www.theguardian.com/sustainable-business/2014/sep/16/berlin-duo-supermarket-no-packaging-food-waste).
(Original Unverpackt Logo)
(Original Unverpackt inside the supermarket)
(Original Unverpackt, example of how they store the food without packaging)
Examples of Reusable Packaging found during the Lecture
- Nutella Jars can be re-used as small glasses.
(Nutella Jars)
(Nutella Jars as Glasses)
- Sassafras Baking Kits can be re-used as a mask.
(Sassafra Baking Kits)
(Sassafras Baking Kits)
- Sunbreeze Packaging can turn into a fan.
(Sunbreeze Packaging turning into a fan)
- Cokes 2nd Life can be re-used as a diverse range of screw on caps.
(Coke 2nd Life's diverse range of screw on caps)
- Student New Zealand Oranges 2nd Life Pack can be turned into a fruit basket.
- Student 2nd Life Pack - Lea and Perrins Worcester Sauce had reusable spice paper.
- Student 2nd Life Pack - Westons Organic Cider can be re-used as a recipe/cook book stand.
- Student 2nd Life Pack - Wye Valley Brewery can be turned into informative beer mats and a game board.
- 2nd Life Packaging that can be re-used to become wine racks.
Examples of Reusable Packaging found after the Lecture as additional research
- Lite2Go Packaging = Is an innovative lamp designed by KnoEnd, when the light is assembled the packaging itself turns into the lampshade for the light bulb and fixture that it comes with. (http://www.thedieline.com/blog/2009/3/31/lite2go.html).
(Lite2Go)
(Lite2Go)
- Revelry Wines Packaging = Is a recyclable patent-pending revolution cask, 425 Magazine describes it as "unique, boxed design holds almost twice the amount of wine that a bottle holds, isn't susceptible to cork taint and keeps wine fresh for several weeks after opening." (http://www.thedieline.com/blog/2009/5/11/revelry-wines.html).
(Revelry Wines Packaging)
- Dream Ball Project = Designed by Unplug Design, the Dream Ball is an aid project that consists of a cylindrical container that, this shape enables children to roll the container to where it is needed instead of having to carry it. The container after it has been emptied can be simply made into a football that children can play with, the container allows for the balls to be made into different sizes. (http://www.dezeen.com/2009/12/01/dreamball-by-unplug-design/).
(The Dream Ball Project)
(The Dream Ball Project)
(The Dream Ball Project)
(The Dream Ball Project)
- Lee Never Wasted = Designed by Happy Creative Services of India, Lee Never Wasted is a shopping bag that can be 100% reused in a variety of alternative ways, some for fun and some for function. The bag includes for example a 'do not disturb sign', a game board and bookmarks, as well as much more. (http://www.thedieline.com/blog/2011/2/9/lee-never-wasted.html).
(Lee Never Wasted)
- Cutting Board Packaging = Recyclable polypropylene packaging for bread that can collapse and transform into a cutting board, the packaging can additionally be utilised as a reusable storage system whilst acting as a functional piece of kitchenware. (http://bestdesignoptions.com/?p=13981)
(Cutting Board Packaging)
- Recycled Bols Genever Packaging = Designed by 'Beattie McGuinness Bungay New York, turn empty spirit bottles into barware and glasses through a specialised handmade process for the Dutch spirits client Bols Genever. (http://www.thedieline.com/blog/2011/2/16/recycled-bols-genever-packaging.html)
(Recycled Bols Genever Packaging)
- Recycle Easily = Designed by Brett Allcorn, Recycle Easily is a packaging concept that encourages people to recycle, if you peel off the back of the packaging it will reveal a prepaid return postage that consumers can use to return the item for it to be recycled instead of simply thrown away. (http://www.igreenspot.com/recyclable-packaging-by-brett-allcorn/).
(Recycle Easily)
Tutorial
As the tutorial took place within lecture time it naturally didn't last too long (purely because the lecturer needed to talk to each individual student), however I felt that the feedback I received from Andy was both concise as well as beneficial towards my module. The main point that the lecturer questioned was my inclusion of the apple seeds in the design, he understood the relation to my concept however he stated that they weren't the most suitable. Andy made the suggestion of alternative seeds such as Sage, these proved to be more convenient as they have a faster growing rate (sage takes weeks - months to be grown and harvested whilst apple trees can take years) indicating that the consumer would reap the benefits of the product faster. Additionally, sage would advertise that the Hobsons beverages don't necessarily need to be just drank, they can furthermore by utilised in cooking, by promoting this fact it automatically expands the potential market for the brewery. Acknowledging this, I believe that herb seeds would be more relevant than apple seeds, resultantly gaining a more positive response.
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