Final Overview/Description of Packaging Product

During the construction process of the final packaging product for the Hobsons Brewery/Oldfields Orchard, I discovered that I needed to make alterations in the design, this was the result of certain impracticality's. Initially, I was going to pay for my design to get professionally constructed through the utilisation of a 3D printing company, as it would ensure that the product is as close a representation as physically possible to the original design. Furthermore, it would more accurately illustrate a similar process as to how the product would be made, if it was accepted into the brewery/orchards packaging variety then it would be built in a way where each 'Nature Cup' was already partially joined (like the yogurt pots that I mentioned earlier within my blog), whereas constructing the packaging by hand resulted in the joints being represented rather than them being physically portrayed. I discovered that there are obviously more benefits towards employing a 3D printing company to print the main product, however, it simply wasn't an option as the cost would have been around £500, a price which I could not afford. This meant that I was required to find an alternative method of constructing my final packaging product, resulting in me employing my dads engineering expertise to ensure that the products unusual design worked efficaciously.


(3D printing example) 

The following bullet points illustrates all the features (including the alterations) that compose my final packaging product...

• The 6 'Nature Cups' = I purchased these from John Lewis (their lids are meant to be the same colour, however they didn't have 6 of the same colour so I had to buy different colours) and cut holes out of the top of the lids by heating up one of my mum's circular cookie cutters, which when hot enough melted through the plastic and created a perfectly even hole large enough to hold the bottle neck in place. 
• The Carrying Straps = Originally these were going to be made from impregnated cardboard, however, I have replaced this with the fabric Hessiun (this will be impregnated like the cardboard), this is due to the fact that it withholds more positives than the cardboard. The impregnated hessiun is biodegradable, stronger thus enabling it to fully support the weight of the 6 bottles/'Nature Cups' as well as contributing a more rustic feel that is more aesthetically pleasing, These hessiun carrying straps for this prototype were taken from both purchased hessiun from HobbyCraft and from a Tesco hessiun bag for life. 
• Elements that have been included to ensure the packaging product remains in tact = I have had to include certain features within the packaging to reinforce the structure of the final prototype, an elastic band can be found underneath the hessiun strap going around the side of the 'Nature Cups', this would not be included if the product was constructed professionally, it is simply there to hold the product together. This is similar to the small section of black tape that wraps around each 'Nature Cup' joining them together, as mentioned previously, if this was constructed professionally they would be automatically joined together thus indicating that these straps wouldn't be necessary. 
• Each of the plastic cups feature the trademark bowler hat to represent the sister companies. 
• The hessiun carrying support straps feature information such as the 'Seeds of Change' website, the companies name 'The Hobsons Brewery' and 'The Oldfield's Orchard' as well as small decorative details. 
• The lids of the 'Nature Cups' can be placed upside down to form coasters. 

Images of the Final Packaging Product 

Materials Utilised within the Product

• Plastic = If the packaging was going to be properly produced then it would be made from biodegradable plastic not ordinary plastic. 
• Hessiun = This is ordinary hessiun in the prototype, if it was going to be properly produced the hessiun would have seed sewn/impregnated into it. 
• Cardboard = Small cardboard separators, to separate each 'Nature Cup'. 
• Elastic = This is simply there to hold the prototype together as the hessiun was sewn too loosely thus resulting in it requiring additional reinforcement to hold the 6 'Nature Cups' together, the elastic would NOT be there if the product was properly produced. 
• Black Tape = This is simply there to hold the 6 'Nature Cups' together, the black tape would NOT be there if the product was properly produced.